TOOLS AND TECHNIQUES FOR PR AND MARKETING TEAMS
THE POWER OF STORYTELLING
Storytelling is a vital skill for businesses who want to engage with their customers in a way that builds trust. We have the tools to help you find and develop hidden stories across your business – and tell them in the voices of the people your customers trust most.
The phenomenal growth of social media has created huge new reputational risks for organisations, brands and individuals. We’re helping PR teams with advice, tools and techniques for navigating the minefield of the complex new information environment.
GET AHEAD OF THE CURVE ON SOCIAL
We're helping brands' marketing and PR teams spot, understand and act on emerging trends, opportunities and issues on TikTok and social media with our Shooglebox platform, described as a consumer insights “game changer”. Visit the Shooglebox website to find out how
Shooglebox helps teams and individuals gather, explore and make sense of information from multiple sources – and create inspiring at-a-glance outputs to share with others.
It's transforming the way marketing and PR teams gather, explore and collaborate on content from social media to tap into customer insights and drive faster and better decision-making
We're a diverse mix of people at IMP with backgrounds in news media, mobile and social technology, and software development. We use our skills, experience and tools to help steer PR and marketing teams through the fast-changing challenges and opportunities presented by social media.
Co-founders Mark Hird and Tony Cuthbertson have a long track record of helping businesses navigate seismic technological shifts in the way their customers communicate and consume content. From the impact of the internet on news media, through the rapid evolution of mobile phone technology (directing the products and innovation teams at UK telecoms giant Orange), to the explosion in social media, they have led teams in developing pioneering platforms and services that anticipate and capitalise on disruptive change.