TOOLS AND TECHNIQUES FOR PR AND COMMUNICATIONS TEAMS
BUILDING TRUST
SHOOGLEBOX AI
FOR PR TEAMS
AI is transforming the way people get their information and form opinions, with systems like ChatGPT and Google’s Gemini increasingly taking on the intermediary role of search engines and news media. We’re helping PR teams move fast to meet the challenges and opportunities.
TURN SOCIAL NOISE
INTO INTELLIGENCE
We give PR and communications teams tools and techniques to gather and analyse hard-to-capture detail and insights in social media content and conversations and turn it into evidence-back intelligence for AI to analyse and help explore. Visit the Shooglebox website to find out how.
THE POWER OF STORYTELLING
Storytelling based on the authentic experiences and voices of your customers and employees is a powerful way to build trust. We have the tools to help you find and develop hidden stories from across your business and in posts and comments across social media.
Shooglebox helps PR and communications teams gather, explore and act on conversations and insights from social media and platforms like TikTok and Reddit.
It’s designed to give PR leaders the tools and techniques they need in a world where AI answers and hyper-fragmented interest-based communities are changing the way people discover information and form their opinions.
ABOUT US
We're a diverse mix of people at IMP with backgrounds in news media, mobile and social technology, and software development. We use our skills, experience and tools to help steer PR and marketing teams through the fast-changing challenges and opportunities presented by the evolution of social media and the rise of generative AI.
Co-founders Mark Hird and Tony Cuthbertson have a long track record of helping businesses navigate seismic technological shifts in the way their customers communicate and consume content.
From the impact of the internet on news media, through the rapid evolution of mobile phone technology – directing the products and innovation teams at UK telecoms giant Orange (now EE) – to the explosion in social media and growth of generative AI, they have led teams in developing pioneering platforms and services that anticipate and capitalise on disruptive change.
LEEDS
114 Wellington Street
Leeds
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United Kingdom
LONDON
77 Farringdon Road
London
EC1M 3JU
United Kingdom