TOOLS FOR PR AND COMMUNICATION TEAMS
THE POWER OF STORYTELLING
Storytelling is a vital skill for businesses who want to engage with their customers in a way that builds trust. We have the tools to help you find and develop hidden stories across your business – and tell them in the voices of the people your customers trust most.
The phenomenal growth of social media has created huge new reputational risks for organisations, brands and individuals. We’re helping PR teams with advice, tools and techniques for navigating the minefield of the complex new information environment.
SHAKE UP YOUR THINKING
Shooglebox from IMP is a research and content curation tool designed to help individuals and teams harness their curiosity and come up with better ideas. It's a place to squirrel away all the interesting material you come across – and explore it in ways that spark unexpected discoveries.
A new way to squirrel away and explore your notes, images, web links, social media posts, videos and all the useful and inspiring things you come across every day. Shooglebox is a research and creativity tool that helps you harness your curiosity and come up with better ideas.
We're a diverse mix of people at IMP with backgrounds in news media, mobile and social technology, and software development. We use our skills, experience and tools to help steer PR and internal communication teams through the fast-changing challenges and opportunities presented by social media.
Co-founders Mark Hird and Tony Cuthbertson led the products and innovation teams at UK telecoms business Orange before setting up IMP in 2006. We've developed a range of tools and products that create better ways for teams to work together and engage more effectively with people inside and outside the organisation. But we don't just sell you some software and walk away. We work with you to understand your specific challenges and implement a tailored solution that makes a fast and long-lasting positive difference.