We help brands and organisations to engage with people
in powerful new ways through social media and mobile.
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Making Asda No.1 on Facebook:
As Asda’s social media agency, we’ve helped the Walmart-owned UK supermarket chain achieve the highest levels of Facebook fan engagement of any brand in their industry sector. It’s about understanding what makes the Asda customer tick – and day-to-day attention to detail. And it’s rewarded with more positive Facebook interactions than all Asda’s rivals combined! Check out the conversations we're having today on the Asda Facebook page
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Making a Splash within EE:
When Orange and T-Mobile in the UK rebranded as EE one of the biggest priorities was encouraging a collaborative culture inside the organisation from Day 1. They came to IMP and asked us to help them build EE Splash - a pioneering social intranet that's now at the heart of all internal communication. It's built using the suite of social tools in our Fusion platform.
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Making your customers your champions:
When we first started working with Hobbycraft we just loved the way the people who work there and the people who shop there share the same passion - and reflect it in the way they talk to each other.
We try to capture the same spirit in Hobbycraft's social activity. One example is showcasing fans' ideas and creations in the Hobbycraft Facebook Make of the Month. See the Hobbycraft Facebook page -
Multimedia on mobile:
The team at IMP are well known as pioneers in mobile multimedia in the UK. We've designed and we manage a series of multi-platform entertainment services for Orange - and now EE - including supporting the hugely successful 2 for 1 Wednesdays cinema activity with rich multimedia content, film clips and user-generated content. Visit EE Film
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Bringing stories to life:
We love telling stories, and we love to do it in new ways by bringing together people with different skills - editorial, design, creative and software. We use this approach to help PR teams bring their messages to life - sometimes it's a finely crafted 140-character tweet; sometimes a series of animations in a multimedia video that conveys a message more effectively than words alone.
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Look into the ORB:
We use a combination of clever software and even cleverer human nouse to monitor and analyse social conversations about our clients - and help them manage their reputation online. We make everything highly visible and actionable through tools like the ORB - Asda's Online Reputation Booth, which we designed and built as a central hub for the business to monitor live social activity relevant to the brand and act on it. Visit Your Asda
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Bringing you closer:
We used the combination of mobile and social to let fans of the hit musical Wicked get closer to the show - watching backstage video blogs from the cast and uploading audition videos for a walk-on part in the musical. We also manage live blogs from big events like Glastonbury and major corporate events like fund-raising charity initiatives. Watch the Wannabe Wicked video
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