If you ever doubted the value of monitoring social media, one London based investment firm seems to be coming up with some pretty compelling evidence. Derwent Capital have launched a hedge fund that uses realtime analysis of sentiment on Twitter to predict stock market performance and inform investment decisions.

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We’re helping our clients use social media to listen to what their customers are saying, spot issues that need prompt action, and identify trends that can inform business thinking.

Social media is transforming the way businesses understand and interact with people – and we have a range of tools, services and expertise to track the online buzz about your brand or products.

We can also help you turn listening into action and engagement on all the different social networks – and where relevant set up and manage Facebook pages, blogs, Twitter feeds and YouTube channels.

But the starting point is listening. The best example is the ORB – the Online Monitoring Booth we built and we run for supermarket giant Asda.

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100 Hours in a Field tells the story of what it was like to be at Glastonbury 2010 through the eyes of festival-goers themselves – people like Faye, who led the charge past the Pyramid Stage to find the best camping spots as soon as the gates opened.

It’s a communal blog that makes use of photos, videos and short messages sent from festival-goers’ phones or captured by the GlastoBlog team in the field.

Posts were published live throughout the 100 hours of the 40th anniversary festival – and everyone’s photos and updates were also plotted as flags on an interactive map of the site.

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Walmart employs more than two million people in 15 countries across the world – and to celebrate the World Cup we’ve been helping them to come together across nations and continents through a collaborative pass-the-ball internet video.

With countries like Argentina, Brazil and Mexico (not to mention the home nations of the United Kingdom) represented in the Walmart group there’s no shortage of football talent around. And judging by their performance against England in South Africa, we can’t write off the US any more when it comes to “soccer”.

So employees in stores and depots everywhere have been recording their own contribution to a video that sees the ball being passed back and forwards across the globe from an office in Oklahoma to a store in Liverpool to a warehouse in Mexico City and on and on and on …

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Asda has emerged this year as a real pioneer in the use of video, blogging and social media to transform the way a business engages with its customers – and we’re helping them to do it.

Back in May we sat up and took notice when Asda’s chief executive Andy Bond gave a keynote speech talking about the need for radical transparency and openness if businesses are to build trust with customers and employees in the future.

Since then we’ve been working with Asda to start down this path by replacing their old-style corporate website with a completely new site, Your Asda, which uses raw video and a much more open, conversational blog-style approach to interact with customers and seek their feedback and involvement.

Andy Bond himself is a fan of the way video blogging can give you a much more personal, honest view of of the people within an organisation and its culture. We followed Andy on a 1200-mile charity bike ride from Land’s End to John O’Groats, helping him and his colleagues capture the epic journey in a live video blog and bring to life the objectives of the Pedal Power campaign.

Now Asda has rolled out a new blog, Aisle Spy, where 14 people around the business take Flip video-cameras wherever they go, capturing what goes on behind the scenes and lifting the lid on how things are done.

Our work with Asda also covers communication among the company’s 167,000 staff through The Green Room – and some of Asda’s wider online activity in areas such as Twitter and YouTube. Here’s another recent example of how Asda’s people really “get” social media.

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