Navigating the minefield
The phenomenal growth of social media has given businesses and organisations powerful new ways to reach and engage with people.
But it’s also created huge new risks that mean being constantly alert for posts, conversations and comments that might explode into a full-blown crisis for your brand.
The speed of information sharing and the constantly evolving myriad of social networks and technologies are making it increasingly challenging for those responsible for anticipating, identifying and dealing with threats to a brand’s reputation.
The role of organisations’ PR and corporate affairs teams is changing fast as a result – with new skills, tools and techniques needed to navigate the complex new information environment.
At IMP we use our expertise and experience in social media and news media to help in-house and agency public relations teams acquire and use those skills, tools and techniques.
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