Profusion is the suite of tools underpinning IMP’s innovative audience engagement activities. It’s a fully-featured system providing businesses with a comprehensive way to manage interactive communication through social media, video, web and mobile.

Profusion is the driving-force behind much of our client work and it is helping businesses large and small to build rich, interactive relationships with their audience.

In the world of social media, Profusion puts you in control of user-generated content. It helps you monitor, ingest, normalise, moderate and publish it in a way that integrates easily with other parts of your business or with social media platforms and blogs. It provides you with a simple means of seeing what your customers are saying and of hosting or involving yourself in customer conversations when you need to.

Managing the increasing volume and multiplicity of media generated by today’s consumers on both web and mobile is also made easier by Profusion’s powerful content management and publishing capabilities. Text, images, audio, video, mobile messaging and more can be manipulated and published in a wide range of formats and across many different platforms. Profusion’s powerful video-handling capabilities allow you to receive, re-purpose, publish and respond to video from many different sources.

Profusion is also built to take advantage of the unique position that mobile now occupies in everyday life. From device-specific content rendering through to comprehensive message-handling, Profusion is ideally placed to make sure that your communication is fully integrated across multiple platforms.

To help you keep track of what’s happening, a single moderation interface allows you to keep a close eye on the conversations that your business is having with its customers and to focus on those areas which are generating most feedback or interest. Straightforward reporting allows you to track which issues are being dealt with, which are being referred to other parts of your organisation and which may need escalating.

Whatever your organisation, IMP’s Profusion provides a compelling means of deepening engagement with your audience.

Posted by Andrew on 16 October 2009, 17:11

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The explosive growth of video on the internet – and the ability to create and access video inexpensively on mobile devices – brings huge opportunities for businesses, at the same time as letting individuals do things we couldn’t have dreamed of a decade ago.

Video is core to our products and services. Some examples:

VIDEO BLOGGING:

We help companies cover live events, tell stories and communicate with their customers in a much more honest, genuine, conversational way by using blog-style video.

We help businesses create and manage complete video-based blogs, we help you to ditch old-style corporate websites and replace them with a more human way of communicating, and we use realtime video blogging to capture the raw excitement of live events. We’ll even send out our team in their mobile blogging support van to help you do it.

Take a look at the some of the work we’ve been doing with Asda chief executive Andy Bond and the communal blog we managed for Orange at this year’s Glastonbury Festival: 100 Hours In A Field.

UGC VIDEO

Whether you’re aiming to “democratise the process of creating movies” or you just want to get your customers sending in funny video of themselves, we’ve got the tools you need to let people do it, and we’ve got production teams who can help package UGC (user-generated content) into really compelling products.

Our Profusion system is designed to make it easy to manage videos, photos and supporting text uploaded by mobile or web – and we provide managed editorial and moderation services for brands running UGC-based competitions or ongoing products. One of our favourites was Wannabe Wicked, which combined fans’ own video competition entries with behind-the-scenes videos recorded on mobile phones by stars of the West End show Wicked.

VIDEO ON MOBILE

More and more people are using their mobiles to download and view videos as phones become more sophisticated and the operators introduce simpler charges for using data.

We build and manage mobile internet sites featuring high-quality video content optimised for different devices. We also provide video advertising solutions allowing you to automatically stitch short ads in realtime before, during or after the video content a user has requested depending on their profile, the context, or the nature of the content. See an example in our Zap! service.

VIDEO ENTERTAINMENT

Every day we’re taking in live feeds of video from the UK’s top broadcasters, TV production companies, film distributors and games companies to turn into a range of different interactive services on web and mobile.

One example: We manage the Orange Film service uses trailers, clips and behind-the-scenes features to help people decide what to go and see with their Orange Wednesdays 2 for 1 tickets. We make sure clips are optimised for the device you’re viewing it on – your specific mobile phone, a PC, a TV screen – and we create supporting images and editorial material for the service. Find out more here.

Posted by admin on 15 October 2009, 09:39

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