Profusion is the suite of tools underpinning IMP’s innovative audience engagement activities. It’s a fully-featured system providing businesses with a comprehensive way to manage interactive communication through social media, video, web and mobile.

Profusion is the driving-force behind much of our client work and it is helping businesses large and small to build rich, interactive relationships with their audience.

In the world of social media, Profusion puts you in control of user-generated content. It helps you monitor, ingest, normalise, moderate and publish it in a way that integrates easily with other parts of your business or with social media platforms and blogs. It provides you with a simple means of seeing what your customers are saying and of hosting or involving yourself in customer conversations when you need to.

Managing the increasing volume and multiplicity of media generated by today’s consumers on both web and mobile is also made easier by Profusion’s powerful content management and publishing capabilities. Text, images, audio, video, mobile messaging and more can be manipulated and published in a wide range of formats and across many different platforms. Profusion’s powerful video-handling capabilities allow you to receive, re-purpose, publish and respond to video from many different sources.

Profusion is also built to take advantage of the unique position that mobile now occupies in everyday life. From device-specific content rendering through to comprehensive message-handling, Profusion is ideally placed to make sure that your communication is fully integrated across multiple platforms.

To help you keep track of what’s happening, a single moderation interface allows you to keep a close eye on the conversations that your business is having with its customers and to focus on those areas which are generating most feedback or interest. Straightforward reporting allows you to track which issues are being dealt with, which are being referred to other parts of your organisation and which may need escalating.

Whatever your organisation, IMP’s Profusion provides a compelling means of deepening engagement with your audience.

Posted by Andrew on 16 October 2009, 17:11

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We’ve been designing and managing innovative information, communication and entertainment services for mobile devices for the past 10 years – so we’ve got a good grasp of what works and what doesn’t work for different types of mobile phone user.

We manage a range of rich multimedia services for video-enabled phones – now a significant and fast-growing proportion of all handsets. But we also recognise that mobile developers (and the networks themselves) are often guilty of rushing on to the next big thing and ignoring some of the basic properties of the mobile phone, and the still untapped opportunities to create simple but hugely effective new ways for businesses and customers to interact.

Here are some of the areas we cover:

MOBILE-OPTIMISED INTERNET SITES

It’s not that long ago that early-adopter mobile customers were complaining that “wap is crap” – we’ve come a long away since, and today there are many great examples of internet sites and services optimised to work well on a small screen.

High-end devices like the iPhone make a pretty good job of presenting up full-blown web sites but for most phones it’s still necessary to design the user experience with the screen size and other functional considerations in mind. Most of our clients want to reach the widest possible number of their customers so we specialise in creating services that can be optimised to work on a broad range of devices.

We create everything from simple single-purpose mobile microsites designed to complement broader communications all the way up to sophisticated interactive video-based services tailored to the interests and context of the individual user. We design and test each service to ensure the end user receives the best possible experience for their particular handset.

MESSAGING SERVICES

Text messaging is a great, simple way to kick off a dialogue with a customer – and within a couple of further interactions you can be well on the way to a deeper level of engagement where you’re able to deliver back a highly personalised service.

We manage shortcode-based services ranging from the simple “Text KEYWORD to 60300” to receive back a specific piece of information through to using the SMS as the first stage in a more detailed exchange, potentially leading the user to richer media such as video or a mobile internet site.

MOBILE UPLOADS

We make it easy for clients to launch services based on their customers’ own content – pictures, photos, stories – by providing the tools to make it easy for individuals to upload directly from their mobile phones.

It’s a simple call to action to ask people to send photos and videos by MMS to a shortcode with keyword – and our Profusion system helps manage all the incoming material with tools to edit it and forward it to its final destination.

We also provide complete managed services for user-generated content including full moderation to sift out unacceptable content pre-publication in line with the client’s own editorial guidelines.

VIDEO ON MOBILE

More and more people are using their mobiles to download and view videos as phones become more sophisticated and the operators introduce simpler charges for using data.

We ingest video material from a wide range of sources in every conceivable format – we take in raw content from end users using our Profusion tools; we have live feeds of professionally-produced content from major broadcasters and TV production companies; and we even deal with video supplied to us on physical tapes or discs.

All the material is transcoded for different types of devices – and the result is a database of optimised video ready to be integrated into an end service.

We are connected to mobile operator billing systems so you can charge for video downloads – or you can make video available free of charge (other than data costs). We also provide video advertising solutions allowing you to automatically stitch short ads in realtime before, during or after the video content a user has requested depending on their profile, the context, or the nature of the content. It’s the beauty of mobile – the most personal of all media touchpoints.

Posted by Mark on 13 October 2009, 14:53

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