If you ever doubted the value of monitoring social media, one London based investment firm seems to be coming up with some pretty compelling evidence. Derwent Capital have launched a hedge fund that uses realtime analysis of sentiment on Twitter to predict stock market performance and inform investment decisions.

And in its first month of trading the Twitter-based fund is reported to have made a 1.85% return – at a time when most stock markets have been struggling and the average hedge fund made just 0.76%.

So if City fund managers can make big investment decisions based on analysing what people are saying in their tweets, what can other businesses achieve by monitoring social media?

At IMP Media we use a range of tools to monitor what people are saying on social networks and convert it into actionable insights for different brands and businesses.

Software-based analysis of live data feeds can provide a good overview of things like overall sentiment, keyword mentions, trending topics, share of voice versus competitors etc.

We go further, though, and provide fully-managed services where our monitoring teams act as an early warning system for brands – alerting key managers in the organisation to emerging issues and opportunities and giving them the opportunity to act fast.

To find out more about what we could do for your own brand or organisation call us on 0113 3935982 or email our sales team on info@impmedia.co.uk

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