!(img-mid)http://www.impmedia.co.uk/assets/attachments/31326/player/ORB_web_image.jpg(Monitoring social media in the Asda ORB – Online Reputation Booth))! We’re helping our clients use social media to listen to what their customers are saying, spot issues that need prompt action, and identify trends that can inform business thinking.
Social media is transforming the way businesses understand and interact with people – and we have a range of tools, services and expertise to track the online buzz about your brand or products.
We can also help you turn listening into action and engagement on all the different social networks – and where relevant set up and manage Facebook pages, blogs, Twitter feeds and YouTube channels.
But the starting point is listening. The best example is the ORB – the Online Monitoring Booth we built and we run for supermarket giant Asda.
We monitor thousands of messages and conversations on social media, and we filter and flag up key issues and themes as they emerge. One glance at the ORB screens gives the PR (Positive Reputation) team an instant snapshot of the current buzz about Asda online.
Through realtime tagging and software filtering we can feed different teams with updates and insights they can act on – whether it’s a reputational issue that needs addressing urgently or feedback on a specific product or store that’s invaluable to the relevant manager.
And we help them to act and engage with customers through social networks like Facebook and Twitter, as well as publishing blog posts designed to be easy to discover and share.
For more information on how we can help you transform your relationship with your customers through social media call us on 0113 393 5982 or mail us via info@impmedia.co.uk. We’re all ears!
Posted by TC on 09 July 2011, 16:22
