IMP Media Winged Beast

Uniting nations through football and collaborative video

World Cup Walmart IMP Walmart employs more than two million people in 15 countries across the world – and to celebrate the World Cup we’ve been helping them to come together across nations and continents through a collaborative pass-the-ball internet video.

With countries like Argentina, Brazil and Mexico (not to mention the home nations of the United Kingdom) represented in the Walmart group there’s no shortage of football talent around. And judging by their performance against England in South Africa, we can’t write off the US any more when it comes to “soccer”.

So employees in stores and depots everywhere have been recording their own contribution to a video that sees the ball being passed back and forwards across the globe from an office in Oklahoma to a store in Liverpool to a warehouse in Mexico City and on and on and on …

Posted by Mark on 14 June 2010, 14:05

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