Profusion is the suite of tools underpinning IMP’s innovative audience engagement activities. It’s a fully-featured system providing businesses with a comprehensive way to manage interactive communication through social media, video, web and mobile.
Profusion is the driving-force behind much of our client work and it is helping businesses large and small to build rich, interactive relationships with their audience.
In the world of social media, Profusion puts you in control of user-generated content. It helps you monitor, ingest, normalise, moderate and publish it in a way that integrates easily with other parts of your business or with social media platforms and blogs. It provides you with a simple means of seeing what your customers are saying and of hosting or involving yourself in customer conversations when you need to.
Managing the increasing volume and multiplicity of media generated by today’s consumers on both web and mobile is also made easier by Profusion’s powerful content management and publishing capabilities. Text, images, audio, video, mobile messaging and more can be manipulated and published in a wide range of formats and across many different platforms. Profusion’s powerful video-handling capabilities allow you to receive, re-purpose, publish and respond to video from many different sources.
Profusion is also built to take advantage of the unique position that mobile now occupies in everyday life. From device-specific content rendering through to comprehensive message-handling, Profusion is ideally placed to make sure that your communication is fully integrated across multiple platforms.
To help you keep track of what’s happening, a single moderation interface allows you to keep a close eye on the conversations that your business is having with its customers and to focus on those areas which are generating most feedback or interest. Straightforward reporting allows you to track which issues are being dealt with, which are being referred to other parts of your organisation and which may need escalating.
Whatever your organisation, IMP’s Profusion provides a compelling means of deepening engagement with your audience.
Posted by Andrew on 16 October 2009, 17:11
