Asda has emerged this year as a real pioneer in the use of video, blogging and social media to transform the way a business engages with its customers – and we’re helping them to do it.
Back in May we sat up and took notice when Asda’s chief executive Andy Bond gave a keynote speech talking about the need for radical transparency and openness if businesses are to build trust with customers and employees in the future.
Since then we’ve been working with Asda to start down this path by replacing their old-style corporate website with a completely new site, Your Asda, which uses raw video and a much more open, conversational blog-style approach to interact with customers and seek their feedback and involvement.
Andy Bond himself is a fan of the way video blogging can give you a much more personal, honest view of of the people within an organisation and its culture. We followed Andy on a 1200-mile charity bike ride from Land’s End to John O’Groats, helping him and his colleagues capture the epic journey in a live video blog and bring to life the objectives of the Pedal Power campaign.
Now Asda has rolled out a new blog, Aisle Spy, where 14 people around the business take Flip video-cameras wherever they go, capturing what goes on behind the scenes and lifting the lid on how things are done.
Our work with Asda also covers communication among the company’s 167,000 staff through The Green Room – and some of Asda’s wider online activity in areas such as Twitter and YouTube. Here’s another recent example of how Asda’s people really “get” social media.
Posted by TC on 15 October 2009, 08:33
