At IMP we create new ways for businesses and brands to engage with their customers across mobile, web and social media.
Our team has a unique blend of complementary skills and experience – we’re great believers in the power of multi-discipline teams to achieve breakthrough thinking and true innovation.
So at IMP you’ll find creative thinkers, practical thinkers, software developers, interaction designers, strategic planners and deadline-driven producers working together at every stage of the product process – from idea generation to launch and ongoing management.
The result is that our clients can rely on us not just to deliver a great one-off product based on their brief – but to constantly and quickly build on and enhance live products through watching what users are doing and spotting key developments in technology and media.
That’s what makes us very different from traditional, campaign-focused digital agencies. Our background is in creating and running media services, so we know about managing a constantly-changing, constantly-developing relationship and dialogue with viewers, readers, users.
We’ve also got a great track record of anticipating and acting on the technological and social changes that transform the way people live their lives and the way companies do business. We’ve steered businesses through the hype-driven ups and the bubble-bursting downs of new media by judging which are the bandwagons to avoid and which are the behaviour-changing breakthroughs to pick up on fast.
Before setting up IMP in 2006 Mark Hird and Tony Cuthbertson, IMP’s founding directors, built and ran the UK multimedia operations of mobile operator Orange, developing a range of innovative information, entertainment and communication products at a time of rapid advances in mobile data network and device capabilities.
Prior to Orange the team ran the pioneering new media division of the Press Association – which was sold to Orange in 2000 after the creation of the Ananova news service and the world’s first virtual newscaster. Take a look back at the worldwide TV coverage Ananova received.
Back in those days we predicted a world where everyone would be empowered to access or create live information and multimedia content on mobile devices and be able to share it and act on it instantaneously. Within a few years all that was happening.
Now our focus is on how businesses and brands can change the way they interact with their customers by harnessing the power of the mobile phone – and its very intimate nature – as part of wider multi-platform services and experiences.
Linear consumption of media and entertainment services on the TV, mobile phone or PC has been giving way to more sophisticated user behaviour as people rapidly switch modes from passive viewing on one platform to active participation on another depending on their changing needs, mood or situation.
This – and the growing popularity of social network sites where people are comfortable to converse, share and publish on the web – opens up huge opportunities for media owners, retailers and brands to be much more creative in the way they engage and interact with audiences and individuals.
Posted by Peter on 14 October 2009, 16:16
